When it comes to customer expectations regarding website performance, they’re mainly looking for powerful. Therefore not having ovhcloud.com status to possess a fast loading and quickly responding website can adversely impact a business in many ways.

Slow Sites Result in Lost Revenue Most people tend to expect a web page load in as little time as you possibly can. Therefore slower page loading times can lead to enhanced page abandonment. It has been found that about 40% of users would most likely abandon a website provided it failed to load within 2 to 3 3 seconds. This is a lot more prominent for e-commerce sites that can potentially experience loss of revenue even with a full page delay of 1 second. This lost revenue because of slow websites is a very high value for very popular e-commerce sites.

A Google study conducted in 2015 demonstrates if an app or website takes a lot of time to load, 29% of smartphone owners immediately shift to a different website for satisfying their needs. On the list of ones who switch, about 70% do so due to slow loading times.

Alternatively, it has also been seen that improvements in loading time boosts the conversion rates for an e-commerce website. This could boost both top-line and bottom-line.

Degraded Site Performance Reduces LONGTERM Loyalty of Customers Poor digital performance is among the significant reasons why many companies fail to retain their customers in the long run. Moreover, about 75% of internet surfers who have experienced problems with a site that’s too slow, freezes and crashes or incorporates a fairly complicated checkout process will not visit that site or buy things as a result down the road. Another study revealed that whenever certain webpages got slowed down for about 12 weeks, they took almost 6 weeks to accomplish their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can lead to customers getting frustrated and they are also likely to share such negative experiences making use of their friends and family. A few of the customers could even use various social media marketing channels to offer their negative reviews. Such bad reviews can make the website lose a great deal of potential customers who tend to shy away due to the negativity linked to the site.

Higher Costs for Running a Customer Service A poorly performing website may also negatively impact the budget of the business since more resources will be necessary for problem solving as customers contact to complain concerning the obstacles that they face while using a niche site.

Productivity Losses Poorly performing websites not merely put a major strain online admin team but they may also hamper employee productivity in a major way. After the website goes down, then resources are typically borrowed from other teams to diagnose the issue, resolve it or test the fix. It has been discovered that outages of the IT department cost companies around $700 billion each year, out of which about 78% is due to poor productivity. From these facts, we can extrapolate that even with website downtime also productivity losses are incurred by the business enterprise sites.