Digital environment is now an essential element in how Americans learn about local events and issues in news reports. Today, almost as many U.S. adults say they prefer to acquire their local news through the internet as prefer to do so with the television set.

Chart showing make fish an overwhelming majority of Americans get at least some local news online.

Specifically, when asked which pathways they like to use for local news – the tv set, the web (most likely through social media or websites/apps), print or radio – nearly the identical part of U.S. adults say they like an internet method (37% total, including 23% who favor news websites or apps and 15% who name social media marketing) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV an internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of usa citizens reach least some local news digitally contributing to four-in-ten (41%) achieve this often. This breaks down to about equal shares who often get local news specifically from social websites (25%) and internet based news websites or mobile phone applications (26%).

Even while TV stations can be a powerhouse source for local news, these are still accessed primarily with the analog format of tv sets; this is especially true of radio news stations. Fully 76% of those people who get news from local Tv producers and 81% of people who get news from the air primarily go to these providers from the traditional pathway.

But other news providers have a substantial percentage of their audience who access them online. Those types of who get local news from daily newspapers, as an example, 43% primarily access them online while 54% have them mainly in the print format. And up to 50 % of those who get local news from newsletters or listservs (49%) achieve this primarily online.

Chart showing that few Americans are digital-only or analog-only in terms of local news.

As well, few Americans are fully analog or fully digital in how they get local news. Instead, most (68%) mix offline and online pathways, as an example, activating the television set to view their local news station but going on line to learn the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate which they only use digital pathways his or her primary access points. Three times as numerous U.S. adults (21%) mainly access all providers they get news from with an analog pathway – though this really is still also a clear minority.

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