Video constitutes more than a third of Internet content nowadays. According to Socialbakers, posts containing video reach up to 135% the best way to than standard posts with text and pictures. A new way of advertising is entering play, though. Let’s keep an eye on advertising.

Out of all marketing specialists and small businesses which have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said the money invested in digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) the first time. With that said, the share of expenses on video submissions are growing exponentially.

While pre-made videos are still within the limelight, their popularity might be surpassed by another hot trend: live video streaming. This is exactly what a representative of GBKSOFT, a web- and mobile app developer company, has to say relating to this trend:

Naturally that reside streaming can be a new big bet to the advertising industry.

Statistical advantages of using the live video streaming channel

– 45% with the live streaming audience is able to pay for live content;

– 56% in the users watch live streams to have the latest news;

– 70% of the audience is preparing to spend on concert or event attendance after watching it live;

– Over 75% of the users already watch live video streams on Facebook;

– The live Facebook stream of Sport of Thrones has garnered 3.5 million views together with almost 200 000 comments.

Based on analytics, this sector comes with an increased marketing potential than pre-produced videos.

What to be the cause of:

If you are going to create a live streaming app, the end user should be considered first of all. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

For more information about cách chạy quảng cáo livestream page thường just go to this useful website: click